Shannon has been guiding tech teams to success since 1989, along the way accruing multiple exits in software, e-commerce, light manufacturing, pharma, and entertainment. He has a track record of building sustainable engagement models with corporate partners and value-add resellers. He has advised business from F10 to one-person startups.

Leadership is neither person-management nor team-building — although to follow through a leader may need to access those skills. Leadership is not risk assessment — although to convince others a leader may need to sharply and accurately define both upside and downside risks. Leadership is not confidence, and it is not charisma — despite these both being frequent misapprehensions and deep-seated cognitive biases. Leadership is, simply, recognizing that a threshold exists, along with seeing and clearly communicating what’s on the other side.